When an adsense application form has been approved, a website developer will now have to consider how to come up with an effective web advertisement plan that will best earn a respectable adsense earnings. If a website owner makes use of an adsense program, it will automatically display the text or image ads that generate the maximum revenue for a page and the maximum revenue for the user each day. As more visitors discover a website, its owner will likely receive more revenues.

It is important for web developers and owners to know that a website's traffic condition depends upon its featured contents. As a fundamental business rule, the owner should be aware of what is good for its visitors before determining what's good for his business. For instance, website owners should create sites that are easy to navigate and try to add contents that are related to what website visitors want to see. It is also best for website owners to include the Google search box on their sites. This tool is free, easy to implement, and it will surely create good traffic for websites. When a visitor conducts a search on the search box, the targeted ads on the results page will use an Adsense ID, so website owners will get money from that as well.

Another way of earning profit is by optimizing one's website for high paying Adsense keywords. Adsense clicks vary from zero up to thousands of dollars a click. This is also among the best known tricks in optimizing web pages with highly paid keywords without violating Google's adsense terms and conditions.